Draft for review. Not yet reviewed by a lawyer.
Mapbreak Privacy Policy
Effective date: Effective date
Mapbreak ("Mapbreak", "we", "us") is an iPhone app by ScaleOn Limited that suggests food, coffee and scenic stops along a driving route and opens the route in Google Maps. This policy explains what we collect, why, who helps us, how long we keep it and what choices you have.
The short version
- No account. We never ask for your name, email or phone number. The app uses an anonymous ID.
- Your location is used only while a route is planned and is never saved on our servers or written to our logs. You can type a starting point instead of sharing it.
- No ads, no tracking, no selling. We don't track you across other companies' apps or websites, we don't use the advertising identifier, and we don't sell or share your personal information for advertising.
- Your route history lives on your phone.
1. What we collect and why
| What | Why | Details |
|---|---|---|
| Your starting point (device location, or a place you type) | To calculate your route and find stops along it | Sent with each planning request, used right away with Google Maps Platform, then discarded. We don't save or log it. To avoid recalculating identical requests, we keep a one-way fingerprint (hash) of the request — including your starting area rounded to about 1 km — for up to 1 hour, with no link to your app ID. Your phone keeps it in your route history (see section 4). |
| Your destination and trip plans — destination, the suggestions we showed, the stops you chose, your trip preferences (extra time, number and type of stops, interests) | To create and show your plans, keep track of your free route and build the Google Maps link | Stored on our servers with your anonymous ID. From Google's place data we keep only place IDs; names, ratings, hours, prices, categories and photos are not saved but fetched again from Google when you open a plan. A stop's location is deleted after 30 days. Our own route summary (extra time and miles, position along the route, stop group, badges, the one-line reason) stays with the plan. Photos are not cached. |
| Links you share or paste | To read the destination | Read in real time and not kept. If a link can't be read, we keep only its anonymized pattern (no place names or coordinates) to improve the app. |
| Anonymous app ID (Firebase Anonymous Authentication) | To secure requests to our servers and remember your free-route and Mapbreak Pro status | A random ID, not tied to your name or Apple Account. It is stored in your device's keychain, which iOS may keep even after you delete the app; that is how your status carries over. |
| Purchase information from Apple, handled for us by RevenueCat — product, price and currency, App Store country, purchase and expiry dates, transaction IDs, trial and subscription status (renewed, refunded, billing problem) | To turn Mapbreak Pro on or off, restore purchases and show subscription notices | Apple handles payment. The app sends Apple's signed purchase records to RevenueCat with your anonymous app ID; RevenueCat checks them, and our servers ask RevenueCat whether Mapbreak Pro is active. We never receive your card details or Apple Account credentials. |
| Device information for subscriptions (RevenueCat) — your device's vendor identifier (IDFV, an ID Apple gives each app maker on your device; not the advertising identifier), IP address, device model, OS and app version, language and App Store country | Sent automatically by RevenueCat's software with every subscription request, together with your anonymous app ID | Used only to provide purchases and restores, not for ads or tracking. The app has no setting to turn it off. |
| App usage events (Amplitude) — which features are used (for example onboarding steps, subscription screen shown, route opened in Google Maps), session start/end, a random device ID created by the analytics software, device model, OS and app version, language, and country from your device's region setting | To understand and improve the app | Not sent: IP address (turned off), advertising identifier, vendor identifier, your app ID, location, links. Some events include a Google place ID (for example when a suggested stop closes before you'd arrive). |
| Crash reports (Firebase Crashlytics) — what went wrong, device model, OS and app version, memory and storage state, an installation ID | To find and fix crashes | Not tied to your app ID. |
| Server logs — IP address, time, which service was called, response code and duration | To keep the service secure and running | Kept by our cloud provider for up to 30 days. Request contents (your location, links) are not logged. |
| Support emails | To answer you | Only if you write to us; we receive your email address and message. |
We do not collect contacts, photos, health data, browsing history or precise location in the background. Location is only requested while you use the app ("When In Use").
2. Who helps us (service providers)
We share data only with companies that run parts of Mapbreak for us, and only what they need:
| Provider | Role | Data it receives |
|---|---|---|
| Google — Firebase (Authentication, Cloud Firestore, Cloud Functions, Crashlytics, Hosting), US | Servers, database, anonymous sign-in, crash reports | Anonymous ID, trip plans, purchase status, crash reports, server logs |
| Google — Google Maps Platform (Routes API, Places API) | Route calculation (including the drive-time estimate shown before you plan) and place data | Your starting point, destination and route, from our servers; no app ID. Google's processing is covered by the Google Privacy Policy. |
| Google — Google Maps SDK for iOS | Draws the map on the suggestions and route screens | Directly from the app when a map is shown: your IP address and the map area shown (which includes your route). Not your device location — the map's own location feature is turned off. The SDK also sends Google its own crash, performance and usage diagnostics with a device identifier, under the Google Privacy Policy. |
| Amplitude, US data center | Product analytics | Usage events and a random device ID, as described above |
| RevenueCat, Inc., US | Subscriptions: checks App Store purchases, keeps your Mapbreak Pro status, restores purchases | Anonymous app ID; purchase and transaction information (product, price, currency, dates, transaction IDs, status); your device's vendor identifier (IDFV), IP address, device model, OS and app version, language and App Store country |
| Anthropic, PBC (Claude), US | AI model that ranks candidate stops and writes the one-line reason shown with each suggestion | Anonymous candidate numbers, each candidate's stop group, a rough detour size and position along the route, and your stop preferences (extra time, number and type of stops, interests). No place names, ratings or other Google data, no location coordinates, app ID or links. |
| Apple | App Store purchases; place search when you type a starting point (MapKit) | Purchase data; the text you type to search for a starting point, under Apple's Privacy Policy |
We may also disclose information if the law requires it, to protect people's safety or our rights, or as part of a merger or sale of the business (this policy would continue to apply).
3. What we don't do
- We don't sell your personal information or "share" it for cross-context behavioral advertising.
- We don't track you (as Apple defines tracking) and don't show ads.
- We don't use your data to make decisions that have legal or similarly significant effects on you.
4. Data kept on your phone
Your route history (including your starting point) is stored only on your device and excluded from device backups. It keeps place IDs and our own route summary, not Google place details such as names, ratings or photos; those are fetched again from Google when you open a plan. Stop locations and the route line are removed after 30 days. Deleting the app deletes this history.
5. How long we keep data
| Data | Kept |
|---|---|
| Starting point | Not saved; the 1-hour request fingerprint expires automatically |
| Trip plans on our servers | Place IDs, destination, preferences and our route summary: 12 months after the plan was created, then deleted automatically, or earlier if you ask us to delete it. Stop locations: 30 days. Other Google place details: not saved |
| Anonymous ID, free-route and Pro status | While you use Mapbreak, or until you ask us to delete it |
| Purchase records | As long as needed for your subscription and our legal and tax obligations |
| Usage events | Up to 12 months |
| Crash reports | 90 days |
| Server logs | Up to 30 days |
| Support emails | As long as needed to help you |
6. Your choices and rights
- Location: allow or deny it at any time in iOS Settings > Mapbreak > Location. Without it, type a starting point.
- Subscriptions: manage or cancel in your Apple Account settings (Settings > your name > Subscriptions).
- Access, deletion, correction, copy: depending on your state (for example California, Virginia, Colorado, Connecticut, Texas), you may have the right to know what we hold about you, get a copy, correct it or delete it. Email support@mapbreak.com. Because we don't know who you are, please include the order ID from your Apple receipt (if you subscribed) or the approximate dates and destinations of your routes, so we can find your records; if we can't match a request to any data, we will tell you. We answer within 45 days and won't treat you differently for using your rights. You can use an authorized agent where the law allows.
- Opt-outs: we don't sell or share personal information, do targeted advertising or profiling, so there is nothing to opt out of. If that ever changes, we will update this policy and the app first.
California notice (CCPA/CPRA). In the last 12 months we collected: identifiers (anonymous app ID, analytics device ID, device vendor identifier, IP address); commercial information (subscription status and purchase history); internet or other electronic activity (in-app usage events); geolocation data (your starting point, used only for the request). Sources: you, your device, Apple and RevenueCat. Purposes and recipients: sections 1–2. Precise geolocation is sensitive personal information; we use it only to provide the route you ask for, which the law permits without a right to limit. We do not sell or share personal information, including that of consumers under 16.
7. Children
Mapbreak is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us information, contact us and we will delete it.
8. Security
Data travels over encrypted connections (HTTPS). Server data is protected by access rules that let each app ID read only its own records; API keys stay on our servers. No method is perfectly secure, but we work to protect your data.
9. Where data is processed and UK data protection
Mapbreak is offered in the United States, and data is stored and processed in the United States. Mapbreak is run by ScaleOn Limited, a company registered in England and Wales, so UK data protection law (the UK GDPR and the Data Protection Act 2018) also applies to how we handle your information.
- Controller: ScaleOn Limited (company number 16917143), 8 Stable Path, Princess Marina Drive, Reading RG2 9RZ, United Kingdom. Contact: support@mapbreak.com.
- Why we are allowed to use your data (legal bases): to provide the service you ask for — planning routes, your free route, Mapbreak Pro, purchases and restores, support (performance of a contract); to keep the service secure, fix crashes and understand how features are used (our legitimate interests, balanced against yours); to keep purchase and tax records (legal obligation).
- Transfers outside the UK: our providers (section 2) process data in the United States. We rely on the UK Extension to the EU–US Data Privacy Framework where a provider is certified, and otherwise on the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.
- Your rights: access, correction, deletion, restriction, objection (including to processing based on our legitimate interests) and data portability. Email support@mapbreak.com; we answer within one month.
- Complaints: you can complain to the UK Information Commissioner's Office (ico.org.uk). We would appreciate the chance to help first.
10. Changes
We will update this page and its effective date when this policy changes, and tell you in the app before material changes take effect.
11. Contact
ScaleOn Limited · 8 Stable Path, Princess Marina Drive, Reading RG2 9RZ, United Kingdom · support@mapbreak.com
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